Rita Gonzalez

UI/UX, Social Content, Video & Ads

Confidence

Beverage

Confidence was a non-carbonated beverage that combined six functional ingredients promising a confident feeling. The brand was founded by two young entrepreneurs aiming to introduce the non-energy drink to the Gen Z audience in the US market.

Tasks: UI/UX, Social Content and Ads

Role: Senior Production Designer

Client Project via DXagency.com

Project Details

For Confidence's product launch, DXagency was tasked with designing and developing its e-commerce site on Shopify. After the UI/UX director led the initial designs, I took over as the sole designer to complete the project. During the development stage, I collaborated with programmers to ensure the design was implemented accurately.

High-Fidelity Designs

The client requested a futuristic style for the website, blended with their branding. Small interactions were incorporated to focus on increasing brand awareness as the main objective. A 3D artist animated the homepage banner adhering to provided specifications. Multiple revision rounds occurred while designing additional pages for desktop and mobile.

Social Media

The project began with designing static and video posts for Instagram, aimed at capturing the attention of Gen Z and Millennial audiences. Experimentation across various styles achieved this goal.

Media Ads

As Confidence was a new beverage market entry, motion graphic videos were created for brand awareness on TikTok and Instagram. These ad videos highlighted the functional benefits of the drink.